Adoption and use of B2B enabling technologies in Australian companies Essay

Adoption and use of B2B enabling technologies in Australian companies - Essay Example In the B2B transactions, the volume of trade is higher and large amount of capital flows between the two organizations involved. The main cause to this is that in a supply chain, involving B2B trade, many sub components involving the purchase and use of raw material in a necessity as compared to a business consumer relationship which involves sale of a finished product to the consumer (Ho, 12). In Australia, there is lack of excellent mailing and telemarketing campaign lists and therefore people who are involved in direct marketing are frustrated. Direct mail is always wasted by being sent to the wrong person and on most occasions, in major companies in Australia, the contact person is the company’s chief executive officer and this executive will receive constantly a series of irrelevant mail that on most occasions are of no use to him or her. In Australia, the maintenance of data and its quality is poor and a large amount of junk mail reduces business campaigns, causing irrit ation among clients, therefore reducing the growth of direct marketing. This lack of choice and low standard of data production creates an opportunity for us to engage in provision of specialist database services and of higher quality, developed through extensive research. As an organization, we should focus on the quality of the database service to introduce in the Australian Market. For the success of the database product to be a reality, proper sales mechanisms needs to be enacted in order to realize the growth of our company the penetration of our services in the Australian Market. As our company grows, the need of developing complex sales strategies also arises, as this will effectively target the desired clients in the corporate structures. In addition, our company has to invest heavily in employing qualified and highly experienced sales personnel as this will facilitate professionalization of our marketing strategies to facilitate penetration of the Australian market. Investm ents in sales will be reflected by the successes our sales team will achieve in meeting the objectives of the organization as it will evolve into a significant player of database marketing in Australia and New Zealand and therefore making it the preferred choice of markers who engage in provision of high value services and products. As the National Sales Director, I am responsible for the performance of the sales team of the organization and because of this; I am preparing a report that will highlight the structure of my sales team that reflects the staff number, their geographic location, their roles and remuneration package. This report will highlight the distribution model that exists and the various costs and revenues expected. From this report, I will start by highlighting my salary, benefits and bonuses and thereafter highlight the salary scale of my staff, their expected benefits and bonuses. Thereafter, I will construct a budget basing on this analysis. In this report, I wil l provide my findings, based on research on the salary scale of sales staff in the Australian market and thereafter provide recommended salary structures of sales people putting into account various incentives our organization shall provide to motivate our staff. As the national sales director, my duty is to improve the sales of our database services to corporate organizations whose sole aim is to improve on the decisions made by these organizations. In marketing our databases services, the basic fundamental principles of marketing must be applied. These involves knowledge of the product, setting of competitive pricing system,

Retail Banking Essay Example | Topics and Well Written Essays - 1500 words

Retail Banking - Essay Example The process of such redefinition is by means of strategic relocation in the economic service sector. Augmented competition, expansion, innovative services, and new-fangled geographic markets construe to the fact that both the gamut of stakes or risks and the stake profile for the banks are considerably transforming. Banks are transforming with the incorporation of economic markets, thereby, facilitating with tremendous opportunities for expansion. The Western banks have accounted for generation of around 90 per cent of the revenue from the interest income which has depreciated to 60 per cent, and sometimes, as low as 40 per cent (Penza and Bansal, 2000). As viewed by Miller, Fee-based income by means of the investment services as well as derivatives are some new-fangled sources of income which are becoming increasingly pertinent for the income statements of commercial banks (Miller, 1988). ... Nearly, every nation, until the commencement of the twentieth century, possessed a domestic retail banking sector which was set apart from its fellow citizens, thereby, being dominated by a handful of developed banks (Ream, 1998). The core assets of retail banks are widespread branch networks where each branch is equal to the others, along with a manager and extensive back-offices. However, this was all limited until the advent of e-Banking. Even though, banks are commonly condemned for construing a customer as various account units, they lucidly comprehend to the fact that it is the customer who is the focus of everything they do. The retail banks which can easily make out the significance of an efficacious customer relationship approach and the requirement to be more customer-centralized for making sure they settle on long-term success. Chronologically, retail and investment banks have been managed along the tracks of business which has resulted in silo vicinity that inhibits banks from turning into customer-centric hubs. The retail and investment banks manage customer information in an efficacious manner by eradicating the storage authorities of the customer information by means of incorporating statistic systems and procedures across various product lines, which has helped in providing the sharing of modern information with the employees. This has helped the banks in comprehending to their customers in a better way, keeping in mind their future fundamentals as well. There is a devastating agreement regarding the